CLE Event: How to get Law Firms Found on AI Engines

COURSE DETAILS

As search technology rapidly evolves, attorneys must adapt to a landscape shaped not only by traditional search engines but also by AI-driven answer platforms. This program explores how law firms can strengthen their online presence in an environment where tools like Google and generative AI systems increasingly determine which firms are surfaced to prospective clients.

Dave Hendricks, Legal Internet Marketing Consultant and Owner of Attorney Marketing Network, will break down the relationship between Search Engine Optimization (SEO) and the emerging discipline of Answer Engine Optimization (AEO). He will explain how these strategies work together and what firms must do to ensure their websites, content, authority signals, and reputation are recognized and recommended by modern search platforms. Attendees will gain specific, implementable guidance on improving rankings, building credibility, generating meaningful reviews, and enhancing the off-site factors that influence visibility in today’s AI-influenced discovery process. The program is designed to equip participants with a clear and practical framework for staying competitive in a rapidly changing digital marketplace.

FACULTY

Dave Hendricks, Legal Internet Marketing Consultant and Owner of Attorney Marketing Network, Tyler S. Rexhouse, Esq., Counsel, School Administrators’ Association of New York State, Brock Hendricks, Head of Sales, Attorney Marketing Network