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Since its inception, NYCLA has been at the forefront of most legal debates in the country. We have provided legal education for more than 40 years.
How to get Law Firms Found on AI Engines
In-person and Webinar
How to get Law Firms Found on AI Engines
Start
09/16/2026 - 5:30 PM
End
09/16/2026 - 6:45 PM
COURSE DETAILS
As search technology rapidly evolves, attorneys must adapt to a landscape shaped not only by traditional search engines but also by AI-driven answer platforms. This program explores how law firms can strengthen their online presence in an environment where tools like Google and generative AI systems increasingly determine which firms are surfaced to prospective clients.
Dave Hendricks, Legal Internet Marketing Consultant and Owner of Attorney Marketing Network, will break down the relationship between Search Engine Optimization (SEO) and the emerging discipline of Answer Engine Optimization (AEO). He will explain how these strategies work together and what firms must do to ensure their websites, content, authority signals, and reputation are recognized and recommended by modern search platforms. Attendees will gain specific, implementable guidance on improving rankings, building credibility, generating meaningful reviews, and enhancing the off-site factors that influence visibility in today’s AI-influenced discovery process. The program is designed to equip participants with a clear and practical framework for staying competitive in a rapidly changing digital marketplace.
FACULTY
Dave Hendricks, Legal Internet Marketing Consultant and Owner of Attorney Marketing Network
CLE CREDITS
1.5 NY Credits: 1.5 Law Practice Management, Transitional and Non-transitional
GENERAL INFORMATION
To register: click the Register button below. The website will prompt you to log in or create an account to complete the checkout. If you are not a member, please join the membership before completing the checkout to take advantage of the member’s price. Registration closes 30 minutes before the program.
For technical and account-related issues, please get in touch with us at dradjabov@nycla.org
In-person location: NYCLA, 111 Broadway 10th Fl, New York, NY 10006
Webinar Link: After completing the checkout, you will receive a separate email with webinar access instructions. That email will arrive closer to the program start time. If you are still waiting to receive an access email 30 minutes before the program, please email cle@nycla.org.
Course Materials: We will email the link to download course materials 30 minutes before the program starts.
CLE Certificates (if applicable): After verifying your attendance, we will add your certificate to the “Download CLE Certificates” page, which you can access from your “My Account” page.
Tuition Assistance: Tuition Assistance is available by application to qualified attorneys. Click here for application and submission procedure.