[WEBINAR] Ethically Building and Protecting On-line

[WEBINAR] Ethically Building and Protecting On-line
Ethically Building and Protecting Your On-line Reputation During COVID  and Beyond*
3 NY Credits: 3 Ethics; 3 NJ Credits: 3 Ethics

 

Faculty: Jaimie Field, Esq., The-Rain-Maker

*Also third session of 3 Evening Bridge the Gap

Prior to March 2020, it was important for attorneys to learn to ethically build and protect their personal legal brands (their reputations) on line; after that date it became imperative.

When 2020 began, no one could have predicted that a worldwide pandemic would profoundly change everything, including the legal industry. The courts closed, offices were shuttered, and lawyers and law firms were scrambling to find a way to work from home. What didn’t change, however, was the need for attorneys to create a legal brand, build it ethically and protect it, but now, it is all done online.

This seminar teaches attorneys the ethical methods of building, maintaining and protecting their online reputations.
• Creating your personal brand;
• How to determine your target market (that is, who are your ideal clients and referral sources);
• Ascertaining where they can be found online;
• Finding the most appropriate tactics and techniques for reaching this audience;
• How to provide the right information for your audiences to build your reputation;
• How to get online recommendations;
• What to do if you find negative comments about yourself online;
• How to respond so you don’t run afoul of the ethics rules; and
• Why a defamation lawsuit is your last resort.

But more importantly, this seminar will talk about the ethics issues that accompany the use of social media by attorneys. In fact, there are a myriad of ethics rules that are tied to the use of these sites including (based on NY and NJ Ethics Rules): 1.1, 1.6, 1.8, 1.9, 1.18, 3.6, 5.5, 7.1 - 7.5 and 8.4.

Member: $65

Non-member: $95

You must be signed in to register. If you do not have an account, you can create it for free.
For technical and account related issues, please contact us at dradjabov@nycla.org

After completing the checkout, you will receive a separate email with webinar access instructions. That email will arrive closer to the program start time. If you do not receive access email 1 hour prior to the program, please email dradjabov@nycla.org. We may not be able to accommodate requests sent later than 30 minutes before the start of the program.

When
10/6/2020 5:30 PM - 10/6/2020 8:10 PM
Where
ONLINE WEBINAR New York, NY 10007

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