Moderator: Christopher M. Seleski, Tolmage Peskin Harris & Falick, Co-Chair, NYCLA’s Young Lawyers Section

Faculty: Alexander Acker, Adventure House;  Nicole Hyland, Frankfurt Kurnit; Michael Myers, Picture More Business; Susan Peters, GreyBridge PR; Michael Tesalona, Bradford & Crabtree

Join experts from some of New York’s best in web design, content creation, SEO, photography, and legal ethicists, as they  share their insight on building a better digital presence that is differentiated, creative, and ethical. They will cite website examples and give insider tips on what it takes to create a strong digital presence today. You’ll also learn how your website can constitute “advertising” and “solicitation”; how to safely describe your services and representative matters; and what disclaimers and recordkeeping you need to comply with the evolving attorney disciplinary rules.

The information contained in this session is critical, as the first time many of your clients will see you law firm will be through your website which must:

• Build trust in the credibility and professionalism of your practice
• Differentiate your firm from the competition
• Drive in new leads, resulting in new business
• Describe your capabilities and represent your law practice
• Comply with the New York Rules of Professional Conduct

* Also  Part of Session C of 4 Evening Bridge the Gap