Faculty: Janet Falk, Falk Communications and Research, Eric M. Sarver, Law Offices of Eric M. Sarver
Due to the COVID pandemic, many attorneys are re-vamping their business development activities. They reach out through digital space and capture the attention of clients and referral sources. Take stock of your digital resources–website and LinkedIn profile–and consider how to adapt them to the new work from home environment.
As learning moves online, look at the emerging services of podcasts and webinars to reach clients. Put a COVID twist on your client alerts and assemble them in an e-book. Is video in your future? Plan to maintain your network and expand your participation in professional membership organizations. Writing articles, blog posts and client alerts, which you can also share with the media, is always appropriate; never more so with the fast pace of COVID regulations affecting workplace relationships, real estate, retailers and other sectors.
Take a fresh look at traditional, non-traditional and new to you communication activities and determine which ones are most appropriate for you and align with your clients.
- Refresh materials to acknowledge COVID-related issues
- Develop new promotional materials that address COVID-related issues
- Extend activity in online networking groups
- Create digital materials (podcast, video, webinar) promoting services
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