Location: 2nd floor auditorium
Course ID: C012814
Credits: 4 NJ: 1.5 Ethics; 2.5 General
4 NY Credits: 1.5 Ethics; 1.5 Skills; 1 PP/LPM; Transitional and Non-transitional
The evening will begin with a discussion of how to research ethics materials in the most cost effective and efficient manner. Then the our panel of experts will discuss the best practices and ethics for law firm marketing.
There are more ways than ever to market your practice. But this also
means there are more traps, more ways to take a wrong path, which can be
particularly devastating since lawyers don't have time to waste. How
can you benefit from the best practices, and avoid the biggest headaches
and ethical pitfalls?
This workshop, facilitated by Russ Korins, Director of Marketing for Cohen Tauber Spievack & Wagner and NYCLA member, Natalie Sulimani, partner, Sulimani & Nahoum, PC and Jennifer Shaheen, President & Technology Therapist, will show participants a
roadmap of important opportunities and pitfalls. We will discuss attorney biographies,
practice descriptions, effective e-mail communications, and social media -- all designed to make you a more efficient lawyer.
*Also Session C of 4 Evening Bridge the Gap
The panelists will also discuss ethics considerations in legal
marketing. Participants will learn how to present a compelling case for
their work while retaining a professional and dignified manner.
Participants will come away with a better sense of where their best
opportunities are and which marketing techniques it is wiser to avoid.
Dan Jordan, NYCLA Director of Library Services; Russ Korins, Director
of Marketing, Cohen Tauber Spievack & Wagner P.C.; Natalie Sulimani, Sulimani
& Nahoum, PC; Jennifer Shaheen,
President & Technology Therapist