Location: 14 Vesey Street, 2nd Floor Auditorium

Course ID: C111309a

Number of Sessions: 1

Credits: 3 MCLE Credits
3 MCLE Credits: 2 Ethics; 1 Law Practice Management; Transitional and Non-transitional

Course Description:

Harnessing the power of the Internet and Social Media Marketing is becoming more and more important to attorneys and law firms, both to generate new clients and to maintain their existing ones. Yet, there are many ethical and business impliations that must be considered when engaging in such practices.

• Twitter, websites, Google Adwords, Superlawyers, blogs . . . How does a lawyer choose among the innumerable online marketing opportunities available today? Explore how to tie these online resources together, explore the fundamentals of on-line marketing and find the key to ranking high on search engine queries.
• Share tips on how to use the internet to your advantage, including thought leadership,  while managing your law practice and dealing effectively with your existing and potential clients. Explore cost effective secrets for doing it yourself. 

• Understand the professional ethics rules and other state bar regulations governing advertising, particularly advertising online. Topics will include:

 -- Online Advertising: How rules differ for paid online marketing and ways in which they are much the same

-- Attorney & Law Firm Websites: Many state rules struggle with how to treat attorney websites. Are they more solicitation or in-person communication?

-- Social Media: Social media (Twitter, Facebook, blogging etc.) raises a host of issues with respect to advertising rules. The discussion will include thoughts on ways to use these tools while still complying with advertising and solicitation rules.

Faculty:
Mark Britton, Founder and CEO, Avvo, Inc.; Conrad Saam, Marketing Director, Avvo, Inc.

Additional Faculty to be announced

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